Optimizing a webpage is a way of fine-tuning it such that, it comes up in the first few results of a search engine. SEO Birmingham is flourishing because of the competitive nature of business on the internet. Every business wants users to see their site among the topmost results of search engines.
The optimization techniques employed by optimization providers are based on the knowledge on how search engines work in indexing pages. Some search engines have come out with clear guidelines as to how optimization should be done. Some webmasters, however, do things contrary to these guidelines because they think it is easier their way or helps their site obtain a better ranking.
The most important part of a website is the content. The content of a webpage needs to be as informative as possible. The text should be relevant to what the site is about and devoid of grammatical errors. In developing the content, one needs to know the most common words or phrases used to search for such type of content. This keyword or phrase need to be included in the content. Strict adherence to keyword density is important in SEO Birmingham as readers would find content boring with too many uses of the keyword whiles the ranking of the page would also be low with low keyword density. The normal acceptable keyword density is between three and five times per five hundred word text content. An attempt to add the keyword more than that in a hidden form is unacceptable.
A webpage that has only text content is boring to users. An interesting page should therefore have pictures, diagrams and even videos that illustrate the content. Pictures and video content should have descriptions. The Alt text of these media content should also be set to be as descriptive as possible. The alt text and description should also contain the keyword, as this is what would be used to index the page. The keyword should also appear in the title of the page. Though the title has to be short, it has to provide a description of the content as much as possible. It is unacceptable for SEO Birmingham to add keywords in comment tags and noscript tags.
The number of inbound links pointing to a page also increases its ranking. Search engines regard links coming from other webpages that have similar content. Links coming from pages whose content is not similar to that on the page being referenced are regarded as bad links and therefore would not count in ranking the page. Some SEO Birmingham take advantage of social bookmarking tools to increase the number of links to the site. It is unethical to create too many bookmarks of one content. It is also seen as a form of spamming.
Webpages should be updated frequently with equally interesting content as the original. SEO Birmingham should also keep the subject matter of the content throughout the lifetime of the website to avoid page swapping. Page swapping is a trick in which a webpage is created and after the page is indexed by the search engines, the content is changed to a different subject matter. This kind of page would trick the search engine to display it in the results when the user enters search related to the original content only for the user to realize the content is not related to their search. This practice is unethical.
The domain name of the website should also be chosen to reflect the subject of the content of the webpage and the spelling has to be correct. It is unethical to use the misspelled version of the spelling of a well-known website. Some SEO providers take advantage of the fact that some users would misspell their search words to trick them into their site.